Reply to What SHOULD the top 50-75 colleges do in their marketing to attract more men to attend to improve gender ratios?

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Reply to "What SHOULD the top 50-75 colleges do in their marketing to attract more men to attend to improve gender ratios?"

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[quote=Anonymous]Suggestions from AI:

Tailor programs to in-demand careers

Focus on ROI. With young men increasingly prioritizing faster payoffs over lifelong learning, colleges are emphasizing real-world career outcomes in their pitches.
Promote popular fields. While all colleges should assess their course offerings, fields like computer science, business, and criminal justice tend to attract more male students. 
Many top universities have strong programs in these areas.

Launch entrepreneurship programs. Some colleges create pitch competitions and other programs to appeal to entrepreneurial-minded high school boys.

Modernize marketing and outreach
Meet students online. Young men spend more time on platforms like YouTube, Twitch, Discord, and Reddit than on traditional college websites. Colleges should adapt their marketing strategies to meet them where they are.

Tell compelling stories. Use video and other modern formats to highlight student success stories and career outcomes.

Use targeted language. Colleges can use focus groups of young men to get insight into how they perceive the institution and adjust marketing language to be more appealing.
Leverage school pride. Promote school spirit, especially during campus tour days, which research has shown particularly appeals to men.

Enhance student support and campus culture
Build community. Some institutions are finding success by getting new male students together in small groups to help them connect and reduce feelings of isolation.

Create mentorship programs. Mentoring, especially by male peer mentors, can help new male students navigate the college experience, manage stress, and seek help when needed.

Prioritize retention. Since male students are more likely to drop out, especially in their first year, retention efforts are just as critical as recruitment.

Strengthen athletic programs
Add sports teams. Colleges have used athletics to boost male enrollment by adding new sports, such as football and lacrosse.
Consider long-term impact. Studies show that while adding a football program may provide an initial enrollment spike, it does not guarantee long-term gains. [/quote]

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