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[quote=Anonymous]I’m 25+ years into marketing. Your post concerned me.

You are looking inward not outward.

Real Marketing is about sustainable and profitable growth over the long term. Understanding your customer and their true wants and needs; attracting and retaining the right customers; increasing share of wallet) strategic reach into new or adjacent markets; fighting to stay visible and relevant; gaining favorable press coverage (PR) or ranking by analysts (AR),preserving the brand to maintain customer trust.

Yes - these are measurable.

And no, not every tweet or intranet post needs a statistic. These are called vanity metrics.

Either you didn’t have a great example of marketing during your internship or it’s not a fit for your personality.

Great marketers are both creatives and quants. They can use data to inform
Efforts but also understand that marketing is based in psychology. Humans make 80% of purchasing decisions based on emotion. Even big corporations buying $1B of goods. Still human.

Will AI change some roles, yes.  It will minimize the button pushers. AI is a tool - a software application that does things faster.

But, marketing will (eventually) refocus to adding unique value and human instinct that AI can’t. 
[/quote]

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