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Beauty and Fashion
Reply to "What is the big deal about Vineyard vines?"
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[quote=Anonymous]I'm from the CT area where their HQ is located. In the early 2000s when they were really just ties and polo shirts, it was all about being "in the know" - I.e., you either recognized the whale logo as prestigious like the polo pony or Lacoste alligator, or you had no clue. They did a ton of custom work with local country clubs and yacht clubs, so you either knew them from there, or from your summer vacation in Martha's Vineyard. Very niche and the catalog makes it clear they are trying to sell the ultimate preppy/WASP lifestyle. They got popular through the sorority and fraternity circuit and IMO that's their real target now. Back in the day, you'd see people of all ages sporting the whale. Now it's really just the ties that cross generations. Well...a few old ladies at my parents' club still wear the patchwork "tie" skirts, and I will admit to breaking out my tote bag every once in awhile. But when I do, I feel very 2006. My brothers, who are in college and young 20s still dress head to toe in the stuff, but my husband has pretty much aged out, though he will still wander into the store every once in awhile.[/quote]
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