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[quote=Anonymous][quote=Anonymous]I've thought the same, OP, but what dissuades me is realizing that I feel like 90[b]% of the job is going to be trying to redirect overly optimistic parents from Stanford or MIT or Princeton to … any number of fantastic schools that they just don't want to hear about.[/b] And that's a very different kind of work from the exciting parts of learning more about schools, analyzing CDSs, going on tours, etc.[/quote]

OP here.
Agree. I had to do that to a friend - I sent her links to multiple threads on Reddit so she could get an idea of the kinds of kids with amazing profiles that are generally rejected from top schools with oversubscribed majors. If you are new to the process, it can blow your mind.

I have been successful and convincing just these few this past cycle to apply to some under the radar schools where surprisingly their kids got amazing merit. It definitely opened their eyes to a larger world, but you are right. It is an uphill battle.

For all of you, how much does branding matter? All of the glitz & the glamour or more bare bones?

How many people that you know are looking for full service college counseling packages vs ad hoc hourly packages (that might give you a product or deliverable in the end)?

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