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Beauty and Fashion
Reply to "Ann Taylor versus Loft"
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[quote=Anonymous][quote=Anonymous]I think of Loft as clothes for middle aged and/not body perfect and/or non trendy women. I think of Ann Taylor as classic not super high or low quality work clothes (altho I think the quality has dropped below that in the past few years) I think the differing viewpoints on this thread in part explain why both retailers are failing- neither did a great job at branding! [/quote] You may be onto something. Twenty years ago, Loft was where I bought my first work wardrobe post-college. In those days, they had a buy $50 of clothing today, receive a $25 off coupon for next week promo. My 22 year old self would have been horrified to learn it was a brand for middle-aged women! On another note, they seemed to go downhill a dozen years ago but have been better for the last couple of years. Agree about Ann Taylor having weird cuts. Even at 5’6” and 120 lbs, nothing looked good on me.[/quote]
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