Reply to HS Senior "Rejection Cake" Trend

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Reply to "HS Senior "Rejection Cake" Trend"

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[quote=Anonymous][quote=Anonymous]There must be countless cakes like this for UVA, a school which [b]dishes out more summary rejections than almost any othe[/b]r, without ANY marketing. Very unfortunate for those unfortunate people who receive summary rejections, for there is no appeals process. Very sad for those unfortunate people. ;([/quote]

UVA does marketing:
- speaks at HSs during the day
- speaks at HSs in the evenings
- heavily markets on social media (Dean J- who even posts on reddit, as well as Insta, goes live, answers questions)
- they have materials they offer at events
- tours in person/info sessions
- virtual events
- they work with alum to out on programs in all states + 16 countries to add to their diversity https://uvamagazine.org/articles/admission_faqs9
- they attend college fairs and related UVA information sessions
Etc.

Each school prioritizes what marketing works best for that school. Clearly they believe a strong social media presence helps, among others things I just listed. [/quote]

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