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Reply to "Washington Post Accepts then Rejects Anti-Elon Musk Advertisement"
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[quote=Anonymous]As cynical as this take is, Will Lewis probably thought this was the best course of action from a strictly profitability perspective. On the one hand, he turns down a highly profitable $115K ad buy. On the other hand, he pisses off Trump and all the revenue from enterprise sub contracts at the House, Senate, FBI, NIH, $insert_gov_agency_here, all disappear. He attempts to split the baby saying only the wrap can't be run since MAGA-hats won't look beyond the front page anyway. Unfortunately that didn't work. The bad optics never enter his mind because Will Lewis and the rest of the exec team have no clue about branding, or have drunk the kool-aid about how this will boost their reputation in the long-term even though there's short term pain (lol). Either way, this exposes WaPo for what it is - not endorsing was never about "not appearing biased". Same with not running the cartoon. Because this was a pure business decision that had nothing to do with editorial "integrity". ughhhh I hate this timeline.[/quote]
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