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Reply to "Explain mocktail bars to me"
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[quote=Anonymous]There are several new mocktail bars opening up in my general vicinity, and I don't understand their business model. Bars are successful because alcohol is expensive and also addictive; often once someone has a drink they want another, and then another, etc. So people spend a long time in a bar, but they also spend a lot of money. Mocktails are less expensive and they don't have the same effect on people. No one drinks a smoothie or a glass of juice, and then is like, "ooh, I want at least one or two more." Mocktails are basically fancy, pretty, glasses of juice or smoothies. But no one lingers in a smoothie shop or juice bar, as they are small and uncongenial to hanging around, but these mocktail bars are presented as comfortable places to spend a while--basically regular bar substitutes. I don't understand how a place that sells each customer one or two moderately priced items but encourages hanging out is going to survive. Is there something I'm not seeing?[/quote]
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