Reply to how are these athlete-heavy SLACs going to afford NIL?

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[quote=Anonymous]NIL stands for “name, image and likeness” and has become the universal shorthand for college athletes’ ability to become paid endorsers and monetize their success outside of their school-funded scholarships and benefits. Before July 1, 2021, college athletes were not permitted to receive profits from their name, image and likeness.

NIL opportunities can not be used as a recruiting inducement or as payment tied directly to athletic performance (colloquially referred to as pay-for-play).

However, the introduction of one type of permissible market for players’ services made clear just how much most players had been undervalued during the preceding decades. Some prominent stars landed TV commercials and personal sponsorships, but countless others entered into financial agreements with less obvious deliverables for the people or organizations paying them. [b]Quite predictably, the NIL deal has become a recruiting tool and a de facto pay-for-play device, with fans and donors, [i]rather than the universities themselves[/i][b], footing the bill for players to represent their schools. [/b]

Most Division I college football and basketball players are earning some money, with average deals in the five-figure range but many going into six figures and beyond. Additionally, the school plays a major factor in an athlete’s earning potential through NIL deals. But unlike most coaching salaries, NIL deals are private transactions between private citizens and mostly privately funded companies, so few concrete numbers exist in the public record.

Collectives are organizations that fundraise via large and small donors with the intent to direct that money to a school’s athletes through NIL deals. Collectives are not formally associated with schools or athletic departments themselves, but they do exist to benefit certain programs, and their names, staffing and activities make that clear. Some school officials, including athletic directors and coaches, have openly directed fans to donate to specific collectives, and some staffers have even left their posts with the school to take leadership roles with their program’s corresponding collective.

Collectives are banned from recruiting activity in the same way that school boosters have long been banned from recruiting activities. Under even more recent guidance, collectives cannot contact prospects about NIL opportunities before an athlete has signed with the school, and players can’t announce or enter into agreements with collectives before they’re enrolled in school.[/quote]

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