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[quote=Anonymous]Influencing is the fast growing small business segment in the U.S. They are simply small business entrepreneurs. Think of them as salesmen/women. The ROI can very good for a major brand relative to developing a mass market advertising campaign with a ad firm. The professional influencers you see spend a lot of time/money storyboarding their content, using professional crew/equipment, editing the content, picking out clothes, etc. Someone I know who was moderately successful with influencing (around 80K followers) said that 1 minute of content was probably about 10-15 hours of her own labor. For the really big influencers, it's a lot more man hours - there's usually a small team planning & executing on content. When you see someone influencing on IG or TT to sell a product, just envision multiple teleconference meetings between that person and the brand. It's not glamorous. It's just another corporate job. [/quote]
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