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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]I would want to know what Science of Consumer Behavior is.  Is it Psychology or not?  Sounds like Home Economics and/or Marketing.

I'm not a fan of putting confusing/ambiguous things on resumes.  You want matching keywords on digital searches.

Market Research is a very interesting business-adjacent field that I have experience with...but I can't tell if that's what this either.[/quote]

It actually sounds more interesting than business   As she is into marketing and psychology vs say- accounting. But who knows -

https://guide.wisc.edu/undergraduate/human-ecology/consumer-science/consumer-behavior-marketplace-studies-bs/[/quote]

Looks like a good major except that it's under the college of human ecology(likely a bit disadvantageous to business) and name of the major is non-traditional.
If going that route, I suggest adding data science minor.  At Wisconsin, looks like it's data science certificate
https://guide.wisc.edu/undergraduate/letters-science/statistics/data-science-certificate/

[/quote]

You would do that over just trying to apply to the business school or you're saying do this if she doesn't get in to the business school  or ends up liking the second choice? This all seems super annoying. My friends son in the same boat. [/quote]

Clarifying I meant trying to get into the business school second semester or sophomore year. [/quote]

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