Reply to Beige Trend -- Why has color disappeared for kids stuff

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[quote=Anonymous][quote=Anonymous]It’s stepping away from traditionally-gendered colored items and helping pave the way to a singular pallet. This has been going on for awhile in more boutique settings and catching on in big retailers. Just like target just has a clothing section not divided, the goal is to have one offering. We need to stop labeling kids. [/quote]

But that one offering does NOT have to be beige.

My kid's nursery was "gender neutral" but loaded with color-- literally every color, most of it bright. Yellow, blue, hot pink, fire engine red, etc.

I find the beige trend weird because kids naturally gravitate towards bright and colorful things. If you offered any kid of any gender a choice between a bright yellow toy bus with a bunch of brightly colored little figures to go in it, or a beautifully crafted natural, unpainted wood bus with a bunch of little neutral colored little figures, 9 out of ten kids will choose the colorful toy.

The trend is also for tone on tone when scientifically, babies are shown to develop the ability to differentiate between stark contrasts first.

The beige trend is about imposing our own hangups on children, not about saving them from gendered color combos. If we really wanted to throw off gender expectations for kids, we'd dress boys in pink dresses and girls in overalls with truck patterns. Were actually terrified of this, though, so we hide behind beige instead of being truly radical.[/quote]

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