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Montgomery County Public Schools (MCPS)
Reply to "MCPS is hiring a new agency for its crisis communications"
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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]DCUM - MCPS is terrible at communicating during a crisis!!!! MCPS - *hires communications firm* DCUM - OMG MCPS is spending money to fix the communications problem!!!!![/quote] *this* no matter what they do the same people will find a way to spin things negatively[/quote] Don't they already have someone internally to deal with communication? Why are taxpaying paying for this person AND for an agency to do what this person should be doing? Fire the person if they are so incompetent that you need to spend more to higher someone who knows what they're doing.[/quote] Given the level of fee, $105,000 is more of a consultative scope of work and not a retained, all-in scope of work. So this agency would likely come in, provide a POV and strategy and then rely on MCPS comms staff to implement. That....is optimistic given the level of execution I've seen come out of MCPS to date, but that's likely the set up here.[/quote]
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