Reply to The Marketing from some of these schools is nuts- and totally wasteful

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[quote=Anonymous][quote=Anonymous][quote=Anonymous]I agree it's gross and wasteful. My kids is at a magnet school where the kids are bombarded with UChicago marketing materials. In the Bethesda Magazine article, it was reported 55 students at this school applied last year and 0 were admitted. It's often about inflating application numbers, nothing else.[/quote]

Are you suggesting that the folks in marketing who are responsible for encouraging as many students as possible to apply are sending out marketing materials with the intention of getting the maximum number of students to apply?

Is that really some kind of conspiracy?  I mean, how is the college supposed to know you won’t get admitted unless you apply?  Do you expect them just a guess because of the school you go to?

Do you get this mad when stores you don’t shop at send you advertising?[/quote]

Professor who reads enrollment reports here. Yes, exactly. # of applications is a metric universities measure and applaud themselves over increasing. It also lowers their % of accepted applicants, which raises their prestige, and repeats the cycle.

If a university has $$ to do this (few do, but some do) they are going to mail more people more stuff. [/quote]

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