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[quote=Anonymous]Agree with PP to find someone you can work with and communicate with. I wouldn't go through esty for this reason.

I do logo and graphic design and it's a process wherein you must be able to communicate ideas to someone who "gets" you. Ask around -- lots of small nonprofits in the area develop logos, so if you have a friend who works for a NPO, you could ask if they have a recommendation. Then have a quick phone call or sit-down meeting and see if the designer seems to know what they are doing.

To be honest, if this is your first time getting a logo/brand identity, it would be worth it to pay a little more for someone who knows what they are doing. Once you are an established brand, it is trickier to rebrand yourself. You'll also want other assets beyond the logo (that are based around the logo) like business cards, letterhead, your web design, promo materials, and you'll need them in lots of formats. Definitely invest a little more to go with a mid-level designer for this first foray into visual identity. And a good designer does not always = a lot more money. I just designed a logo for a consulting business and it was not much money all-in, because they knew what they wanted and were very easy to work with (great communication about what they liked and didn't like on my comps). So you don't necessarily need to spend a lot, if you communicate well and have a good relationship with the designer.

Finally, designers should have a portfolio for you to review, but they won't do spec work for you (free work to "prove" themselves). Most designers will ask for a percentage upfront. This is usually how things work. Some students will work and then ask for pay at the end. Make sure you have a contract that dictates payout and assigns you the rights to the work.

And good luck with your business![/quote]

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