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Money and Finances
Reply to "Cup of coffee went up 20% overnight"
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[quote=Anonymous][quote=Anonymous][quote=Anonymous][quote=Anonymous]Dunkin is franchises, though. An owner is setting the price, not corporate. Some of this is about how much someone feels the customer will pay and not actual cost. You just don't know why that price changed. [/quote] How is that different from corporate setting the prices? Price is always a function of expenses and what people think customers will pay.[/quote] I think more businesses are realizing that they can move away from pricing based on expenses and closer to maximizing revenue based on what customers will pay. Consumers have had more tolerance for price inflation than most economists predicted and businesses have noticed. [/quote] I agree with this but it will backfire soon because too many businesses are doing this and "ruining it for everyone." Many businesses will lose customers who will not come back.[/quote]
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