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[quote=Anonymous][quote=Anonymous]If you believe that a company on its own will perform better than your mutual fund or etf, then it makes sense to buy it. [/quote] This. For example, I'm in a certain tech industry and I'm a customer of a certain public company. I have a good sense if they will do well or not (since I know the industry), so I may want to invest more heavily in that stock compared to the small % I'd have in an index fund. While wall street analysts are pretty good, they aren't always experts in the industry. In my industry, I know all the offerings pretty well and I know which companies can execute better than others, because I deal with them in my work. It's not insider information, just industry knowledge.[/quote]
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