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Reply to "Google stock split "
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[quote=Anonymous][quote=Anonymous]Do stock splits matter in the days of fractional ownership? I purchased about a third of a share (and lost about 25% of the value). I wasn’t stopped by the high price of a single share. [/quote] Most people don’t want fractional shares. Not all brokerages offer them. Also, they are more expensive to buy and sell and less liquid (basically, the transaction costs are higher than traditional shares). Most importantly, the split effect is still alive and kicking for the most desirable companies. Recent split examples include Apple, Tesla, Nvidia, Amazon, and now Google. Sure, the prices of these share have varied with the market, but go see how their stocks performed around their split dates. Basically, they all increased 20-40%+. [/quote]
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