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[quote=Anonymous][quote=Anonymous][quote=Anonymous]Got a slew of college mailings soon after the first time DC took the SAT (and didn't pay attention to opting out). 
Lots of colleges we've never heard of.

A few weeks after we got the score back, the mailings turned to more selective schools.

Now a few months later, he is getting mailings from more selective schools advertising his intended major, which he has only entered in the few schools that we have toured.

Where is all this data connecting from? 
There's the college board for one. 
Then scores? 
Then what?

[/quote]

Yes, they're targeted at driving up application numbers in order to drive down acceptance rates in order to make the school look more selective and prestigious.[/quote]

Some target certain areas where they've not met goals before. They could be trying to bring in more people from certain places, people with certain academic interests, races/ethnicities, etc.

Obviously, the WashU and Chicagos have got to buy anyone and everyone. I don't think they are necessarily normal. [/quote]

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