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Reply to "Corporate Strategy, mission, and purpose"
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[quote=Anonymous]I heard about corporate purpose and strategy to fulfill that purpose all the time. I came across this Ted talk and I am acquaintance with this woman, she is sharp as whip and accomplished, but her talk feels so... empty? https://www.ted.com/talks/ashley_m_grice_the_power_of_purpose_in_business?language=en What IS strategy that all these consultants talk about, business mission statements? It all feels like made up talk to frame "we sell your info for ads" or "buy our widgets" that I believe is the real crux of business? But there is obviously a whole industry of strategy consultants like this?? I almost want to email her and ask, but I feel like it would be insulting to be as skeptical as I am now. My work is very concrete, I'm a lab researcher at a biology lab, so my purpose is clear "does this make people healthier". But we don't have a mission statement like that anywhere... hence my confusion.[/quote]
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