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Reply to "How is Ghirardelli brownie mix so cheap? Am I missing something?"
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[quote=Anonymous]The actual ingredients are super cheap. It's just sugar, flour, vanilla, salt, soybean oil, baking soda, some unspecified artificial flavor, and chocolate components (cocoa and bittersweet chocolate chips). In the amounts per box, all of those are pennies worth. The most expensive items are likely the chocolate components, and if anybody could get them in great bulk pricing, it would be a chocolate company. I think the difference in quality is probably (?maybe?, don't know for sure) that they use higher quality chocolate off their other supply lines. They can either make money by charging a lot and selling little, or charging less and selling a lot. I bet they are going for more of a corner the market strategy, given that they can get the ingredients cheaply.[/quote]
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