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Reply to "Is Subaru on par/above/below Toyota/Honda as a brand?"
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[quote=Anonymous]Depends on what your point of reference is. In terms of brand, I'd say they are all about equivalent. They definitely attract buyers with similar budgets. That said, Subaru doesn't have the uber-cheap, sub-compact vehicles offered by Honda and Toyota aimed at low-income buyers. If we are talking safety and value for money, Subaru is way ahead of either brand. Subaru's safety tech is pretty much better than any other car brand - including luxury - and all of it comes standard. For me, I love a good deal. That's what makes me happy. And Subaru's are a damn good deal for all the amenities and tech you get. We were comparing the RAV4 and Outback a couple years ago when buying. If I wanted the same features in the RAV4 as I was being offered in the Outback, I'd need to pay roughly $5-7K more. I see Subaru as a nicer brand for the average vehicle. Fully loaded Toyotas can easily be as expensive as a Lexus. A Toyota Landcruiser starts at like $70K.[/quote]
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