Reply to Question about new car purchasing and how much more to negotiate

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[quote=Anonymous][quote=Anonymous]Looking at a 2021 Toyota Highlander Hybrid XLE with AWD. I’m having a hard time figuring out the accurate invoice for it (maybe I’m not looking at right websites?). MSRP is $44,497. I just got a deal for an out the door price of $44,000 (includes taxes and everything). Is that good or should I keep negotiating? Sorry this is my first time purchasing a car so want to make sure I’m getting a good deal. [/quote]

Not a Toyota expert and haven't looked right now, but if OTD including taxes and fees is less than MSRP that's more or less the ballpark I'd expect. Generally for a new car these days at that price point I'd expect the "price" to be a few thousand off MSRP. Then add in fees and taxes.

With the internet and competition in major areas, there's a lot less "haggling" to be done on the sticker price of new vehicles than there used to be. There can still be some and you can take a stab at another few hundred or a thousand off, but you probably won't get much more than that, at least not without a ton of headache and wasting time.

Also don't forget about the other areas they'll try to make money from you on. If financing, get a quote from your bank or credit union (especially if service-connected like PenFed, Navy Federal, or USAA) and walk in with that. Let the dealer try to "beat it" and you'll save some money there. If trading in, get a Carvana or CarMax appraisal first and make the dealer match it. And when the finance manager tries to sell you on the extended warranty, say no (you can ALWAYS buy an extension when the original warranty expires, and make the different Toyota dealers in the region compete to sell it to you). Whether a service plan or any other extras are worth it is up to you.[/quote]

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