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Private & Independent Schools
Reply to "Question from a curious Admissions Director"
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[quote=Anonymous]AD: What differentiates you from your competition? The characteristics you describe (solid academics, aftercare, convenient location, competitive pricing) don't seem to present a terribly compelling reason for parents to choose your program. Doesn't the local public school system offer all these things too? It seems like your school needs to offer something (1) better than the local public, and also (2) competitive with your comparable private schools. That could be superior academics, superior athletics, religion/values, superior extracurriculars, superior treatment of children who benefit from extra attention, etc. Once you figure out which market niche you fill, that might help tell you where/how to attract applicants. For example, if your school excels at theater opportunities, then advertise your upcoming theater productions in places that theatrically-minded children/parents might hear about it. HTH.[/quote]
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