Reply to How widespread is the boycott against Goya Foods?

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[quote=Anonymous][quote=Anonymous]What was the cause of the boycott?[/quote]

The CEO praised Trump and his leadership despite the many slights Trump and his administration have made against the Latino community:

[url]https://www.cnn.com/2020/07/11/perspectives/goya-boycott-robert-unanue/index.html[/url]

[quote]Adios, Goya! That seemed to be the prevailing sentiment on social media after [b]Goya Foods CEO Robert Unanue praised President Trump at a White House ceremony on Thursday afternoon. Speaking at a Rose Garden event, Unanue said, "We're all truly blessed, at the same time, to have a leader like President Trump who is a builder." He compared Trump to his grandfather, an immigrant from Spain who founded the company in 1936.[/b] Almost at once, a backlash ensued on social media, under hashtags like #Goyaway and #BoycottGoya.

The boycott of Goya is entirely warranted. Many Latinos are angry at Unanue, and they are sad and disappointed in him, too. His remarks reflect how out of touch CEOs can be to their primary consumers, and to the national mood.

Goya Foods distributes over 2,500 items from throughout Latin America and the Caribbean, and their products are sold everywhere from bodegas to Walmart.

As such, Unanue's comments at the White House's Hispanic Prosperity Initiative show a staggering lack of awareness. His comments about Trump were offensive because Trump is known for scapegoating Latinos and immigrants, the very groups that form Goya's loyal consumer base.

In case anyone has forgotten, Trump began his campaign calling Mexican immigrants "rapists." He abandoned Puerto Rico during Hurricane Maria. He tried to end Deferred Action for Childhood Arrivals, or DACA, the program that protects immigrants brought to the United States as children from being deported. He has insulted prominent Latinos, from judges to journalists to public officials. And the chief architect of his immigration policies (including caging children) is Stephen Miller, who has privately promoted stories from white nationalists.[/quote][/quote]

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