Reply to Long and Foster Selling House Perfume?

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[quote=Anonymous]The glossy magazine in the post uses 10-20 pages to go on and on with the perfume.  Not the main mission of the real estate company.  This is what I find so amazing.  PP mentioned hotel perfume - yes, friends of mine have bought pillows, robes, even ordered matresses from hotels - after staying there.  But what is the comparable experience here?  And then there are these weird sections on caring for your luxury purse, and pages about the power of flowers as demonstrated by lavish displays in las vegas.  It is just off the wall.

Bottom line - I'd never choose a real estate agent based on her/his perfume.  Why would I work for a company, or sell my house with a company because of how it smells?  It just doesn't seem serious.  For example, Wilder brothers used to run ads in the Washingtonian with the MBAs and qualifications of each brother, nice graphics, clean messaging - it looked like a well run local family firm that was through and bottom line focused.  (I have no idea if it was but the marketing strategy was sharp)  Other local companies, like Keller Williams or McEnerney, I don't see enough of their marketing materials to say.  But the Long and Foster catalogue really struck me as stunningly bad.[/quote]

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