Reply to Long and Foster Selling House Perfume?

Forum Index » Real Estate

Reply to "Long and Foster Selling House Perfume?"

Subject:

Emoticons





More smilies

Text Color: Font: Close Marks

[quote=Anonymous]Did anyone get a Long and Foster shiny catalogue in this weekend's Washington Post advertising some kind of house perfume called LF 68 with a kind of fake fendi logo?  Is Compass eating Long and Foster's lunch - so they are flailing frantically?  What are they trying to do with this weird campaign?  Compass has a clean and modern message/branding - https://www.compass.com/about/ (e.g. "our mission is to help everyone find their place in the world")  Meanwhile, Long and Foster offers a scent?  After a few nice houses (this section led with Maryland, and said it had "arrived" but then showed mostly houses in DC)  the magazine then digressed into "How to protect and store your luxury purse"  ??!!  I'm not kidding!!

It is like a text book study in diluting your brand -- impossible to tell the message, or who the audience is.  Do they plan to sell this perfume?  Will they make margins by volume?  Will they sell the perfume at open houses?   Sell it at luxury stores?  Open perfume boutiques in malls?   I've lived in DC for years, work in a totally different field, notice compass driving prices up in my neighborhood (which I have mixed feelings about - this isnt't to blindly extoll compass), and also see them selling the majority of houses where I live, so it would seem to me that the regional and smaller local players have to up their game, and selling a perfume in this context just looks daft and incompetent.  [/quote]

Options

	Disable HTML in this message
	Disable BB Code in this message
	Disable smilies in this message

Review message

Search Recent Topics Hottest Topics