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[quote=Anonymous][quote=Anonymous]Who pays for this?  Do the schools your children are attending have a subscription or something like that, or is it some kind of buy-up model where they sell memberships to parents like for other educational websites/services?

Also, I would imagine that a lot of the data - specifically admissions related - would be highly sensitive, e.g., race-, ethnicity-, gender-related admission rates or correlations to GPAs and so on.  Does Naviance show data like that (e.g. average GPA of women vs men admitted to male-dominated engineering or female-dominated Ed programs, white vs asian GPAs, etc.)?[/quote]

No Naviance doesn’t have the more detailed info you list in your last paragraph. High schools ;or school districts) pay a licensing fee to use the platform and upload their own data into it. Most data is from counselors (students GPA and test scores) and some is from students. But Naviance is used for far more than Scattergrams especially for seniors.

Naviance is also how most counseling offices manage all the pieces of an application: students use Naviance to inform the counseling office where they are applying and when (ED vs RD), to waive FERPA so their GPA and transcribe can be released, it’s teachers submit recommendation letters to the counselors  (students can’t see), and counselors then transmit all these things plus the school profile sheet and counselor letter from the Naviance platform to the Common App.

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