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[quote=Anonymous][quote=Anonymous][b]At his age networking is the ONLY way[/b]. Cast a wide net, call in favors, update LinkedIn and go to town.

Think outside his comfort zone, and brush up on recent tech and techniques.  But honestly he will never hold a candle to a digital native, os needs to emphasize his strengths and wisdom.

Doesn’t matter if he doesn’t like 55; age discrimination kicks in at 40s, and a basic google will likely reveal his age. [/quote]

Correct. Also, do not have him look a large corporations - they grow their own and crap on people who are older.  He should:

- look for mid-market firms where age is not as held against you.

- private-equity owned companies might be interested.

- contact the college career development office. Many have services for alumni.

- join a professional organization like MENG.

- go to Coursera and take digital marketing/design courses and have it on LinkedIn.

- looking for a job sucks, but you have to maintain your confidence.[/quote]

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