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[quote=Anonymous][quote=Anonymous]At his age networking is the ONLY way. Cast a wide net, call in favors, update LinkedIn and go to town.

Think outside his comfort zone, and brush up on recent tech and techniques.  But honestly he will never hold a candle to a digital native, os needs to emphasize his strengths and wisdom.

Doesn’t matter if he doesn’t like 55; age discrimination kicks in at 40s, and a basic google will likely reveal his age. [/quote]

These are all good suggestions.  I'm so sorry, OP.  He definitely needs to be aggressive in his search.  It will be hard because his ego will be bruised but he needs to build up his network like crazy.  Even though he has been out of college a while, he should get in contact with his school and the career resource center and alumni club.  They will have resources in place for him.  If he belongs to any marketing / brand management organizations or associations then they may have job resources for him, too.  Best wishes to your dad!  He is very fortunate to have a kid like you to help him![/quote]

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