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Metropolitan DC Local Politics
Reply to "How do you react to negative ads or mailers? (Undecided voters)"
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[quote=Anonymous]People always state that they hate negative ads, but they are incredibly effective. They help to solidify initial inclinations among swing voters. A negative ad against Jealous will solidify the support of an independent that was initially softly leaning toward Hogan. Negative ads reinforce your gut instinct and are made to nudge otherwise swing voters over the line, one way or the other. In addition, negative ads make strong supporters of a candidate more strongly convinced of their decision. Negative ads act as a bulwark, helping to prevent defection to the "other side."[/quote]
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