Reply to My daughter’s blog

Forum Index » Tweens and Teens

Reply to "My daughter’s blog"

Subject:

Emoticons





More smilies

Text Color: Font: Close Marks

[quote=Anonymous]Hi,

I've done some work in social media with influencer marketing. I think my comments would be congratulations on her hard work and coming up with a strong group of followers, encouraging in that she should look to expand her network across multiple platforms and increase her following, and cautionary in that the Internet (and in real life IRL) can be pretty spooky at times.

10k followers is a decent number and as she is discovering worth a few freebies here and there, though she will need to grow this number to make this more profitable. She should take a look at some influencer marking platforms like Famebit, Influenster, and Tribe (there are dozens of others). Here she can connect directly with brands for cash and goods based on her account.

If she wants to take this more seriously I would strongly recommend cross-platform expansion into other social media networks, like Twitter, Facebook, Youtube, and whatever else comes next. This does not take much time, especially with services like If That Then This (IFTTT.com) which will cross-post her Instagrams to Twitter and FB automatically, and vice versa. She should also seriously consider video as this is where quite a bit of money is and will be for the coming few years. It also gets her in front of a camera practicing public speaking which is always a good skill to have.

She is getting some income which is good and will need to be reported, so you should be on top of that. Not sure a lawyer is needed just yet, but some professional advice might be helpful.

If she really wants to take this off as a business, my advice would be to spin this into some sort of influencer platform, i.e a brand with other employees and influencers working for her rather than just a one-woman show. Take a look at Michelle Phan on Youtube who started a company called Ipsy. I think they raised about $100 million on a $500-$800 million valuation a few years ago. Yea, this can get pretty nuts.

Finally, a word on safety. The net is filled with some scary whackjobs and she should be incredibly careful with her personal information. You mentioned she has a separate personal account, which is good, but she should be very aware when posting information and photos online. Never geotag anything in the neighborhood, never mention specific places she goes or visits regularly, never post photos of readily identifiable places near her places she goes personally (i.e. don't post a picture in front of some street art next to her school or somewhere she frequents, etc).

Just to illustrate this point, a friend of mine was doing live videos in England on Twitter and Youtube. She's an attractive young 20s fashionista and would occasionally live stream her day to day errands and talk to her fans. One day she gets a note like many others saying "hi, I'm a big fan visiting London and would love to meet up if you get down to London sometime". She passed as she wasn't in London proper that week and the person said "ok, maybe next time."

The next day she gets another note from the fan saying "I'd really like to meet you" and she replied "I can't get to London, sorry" and the reply was "It's ok, I'm standing in front of your house". The fan, who turned out to be a rather weird and strange mid-40s guy, was outside her place in Suburban London. She had done a live video driving around her town and stopped in front of her house and the guy used Google Street view to find the place. She went outside (with her brother in tow) and said hello. She said the guy was in tears he was so happy to meet her. She said a few words and then the brother escorted her back inside. She then swore off doing any more videos in her town ever again.

I just wanted to mention this as an example of the depths some people go to catch up with fans. I'm not telling her not to do this, not by a long shot, but I am recommending you have a good review with her every now and then about safety and security. You might want to go over this story with her and continue monitoring her posts in the future to make sure she stays safe.

Good luck.[/quote]

Options

	Disable HTML in this message
	Disable BB Code in this message
	Disable smilies in this message

Review message

Search Recent Topics Hottest Topics