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[quote=Anonymous]Op here, I am fine with them having a tight hold on branding. However, they do know research or get to know departmental needs. When a department presents reasons why current strategies aren't working they double down. Revenue decreases every month while competitors pop up and a large reason is our marketing. It is aiming at 50 year old demographic when the reality needs to be early 30s. Our marketing lead is a 48 year old with a background in interior design from the 80s so there is that. [/quote]
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