Toggle navigation
Toggle navigation
Home
DCUM Forums
Nanny Forums
Events
About DCUM
Advertising
Search
Recent Topics
Hottest Topics
FAQs and Guidelines
Privacy Policy
Your current identity is: Anonymous
Login
Preview
Subject:
Forum Index
»
Jobs and Careers
Reply to "Our marketing department is out of touch"
Subject:
Emoticons
More smilies
Text Color:
Default
Dark Red
Red
Orange
Brown
Yellow
Green
Olive
Cyan
Blue
Dark Blue
Violet
White
Black
Font:
Very Small
Small
Normal
Big
Giant
Close Marks
[quote=Anonymous]As one of those pesky branding folks, I’d like to contribute that doing new branding is about 1000X harder than you think. It’s not slapping on a new trendy logo on lime green business cards and calling it a day - it can take years to develop and get right. Brand policing is essential for consistency. For reputation. There are also legal ramifications if brand attributes are used incorrectly. I once got a lawyer letter because some idiot sales person went rogue, made their own marketing material with corporate logo, put a copyrighted (a competitors) image on the materials with a note about how the product sucked, then sent it in a mass email to clients (not from automation software, not even Bcc), then posted it on their LinkedIn. Let’s say receiving a “cease and desist” was the highlight of my year. Sales person fired. Legal fees incurred. Lots of embarrassment.. So, before you lose it - put yourself in their shoes for 2 min. Don’t be that guy...[/quote]
Options
Disable HTML in this message
Disable BB Code in this message
Disable smilies in this message
Review message
Search
Recent Topics
Hottest Topics
