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[quote=Anonymous][quote=Anonymous]
The pediasure people aren't going to run an ad that says, our child is desperately low weight and the doctors are concerned that she's headed to a serious medical problem if we don't get some calories into her.  They aren't going to run an ad that talks about all the conditions that could lead to it.  Just like with many other consumer products, they are being euphemistic.  If they went the other way, they would be accused of using scare tactics.
[/quote]

Why can't they run and ad like that?  If that is what their product is for.

They're trying to sell their product to as many people as possible.  Not just those with serious medical problems.

They deliberately make it sound casual, so every body can relate.  To some extent, most kids are picky.  So, when their parents see this, they think "Ah, what a great, easy solution to my problem".

This isn't a case of using euphemisms.  They're deliberately making their product seem like something everybody can use.[/quote]

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