“Sponsored” ads posted in article newsfeed- legitimate? Ok to open?

Anonymous
I’m so paranoid about getting a computer virus that I don’t want to open them up but some of the articles and ads are so interesting. How do you know they’re safe to open? I normally assume before they allow a sponsored ads that companies research the to make sure they are legitimate. Don’t they? Like the “Don’t eat these 4 things” or “Safe way to remove ear wax...”. I thought those were bullshit ones.
Anonymous
I don’t open them
Anonymous
Companies don’t research they just take the ad money.
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