Anonymous wrote:
Anonymous wrote:I'm the +2 poster above, and I realized I didn't say why or why not.
I think Par folks definitely monitor and even post on Reddit because Reddit's SEO is crazy high. It's often one of the top results in an Google search for any topic. So knowing what people on Reddit are saying about a certain celeb, or trying to guide conversation there towards desirable topics, could have real impact on a celeb's rep.
DCUM is too niche. Very occasionally a celeb thread here goes viral and maybe that will get on PR radar and maybe they would even come post in that thread. But it's rare and if the thread is in a big controversy discussed elsewhere (like the Blake Lively/Baldoni thing, most royal family stuff, both of which get tons of discussion eksewhere) I just don't think DCUM ranks.
The only DCUM threads that I think might have grabbed PR attention the way Reddit does is that Hilaria thread uncovering her take accent/heritage. DCUM even got mentioned in the media coverage of that scandal I think.
But usually you think DCUM flies under the radar of celeb PR, probably viewed correctly as downstream of outlets like tabloids, Reddit, major celeb and gossip sites, etc.
DCUM often comes up #1 in google search, also, that's how so many people outside of the DMV find it and post.
Many companies, and I would assume celebrities as well, use "reputation monitoring" software that crawls the web (including Reddit and DCUM) to measure consumer sentiment for their brand. So while a celeb may not start off on DCUM website, they could end up here because of the reputation software.
I also think Tina Fey might have been on UB, based on that last episode of 30Rock.