Agents are human too and hesitate to price low when it comes to their own properties. It's human nature to feel your property is worth more, but research has shown that the best strategy is the one they apply to their clients, which is to price it just a little lower than they would initially have priced, based on comps. There's a sweet spot, as PP said - it needs to be enticing but not glaring, because anything glaring will make people think there's something wrong. Same as price cuts - one small price may pass muster, but a large one, or multiple ones, and you're toast. People will be convinced there's something wrong with the property. That's how we got our house with a seriously low-ball offer.
Your reasoning is wrong, OP.
|