ASA Director $382k A Year

[Anonymous]

How is this thread still going? To the parents of kids that didn't make it this is not how you teach them to push through adversity. Just because you have big bucks $$$ doesn't guarantee your kid to make team. Show yout kid to be where they are wanted. This is a part of sports. Not every kid is going to play in college. Your kid might just want to play for fun.

[Anonymous]

Anonymous wrote:

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Anonymous wrote:that's a completely nuts salary

Public school teachers low salary is nuts

This salary doesn't even make the Director a 1%er

Its a completely ridiculous salary for the intelligence level and skills needed to run a childrens sport non-profit. Waaaaaay out of whack with the local market.

Explain exactly what's required with qualifications, experience and knowledge to do the role of a TD at an organization like Alexandria

What are comparable organizations and the salaries of their TD's?

Are we considering ASA as a non-profit and looking for efficient, capable leadership of a non-profit, or is it a youth soccer organization?

For the first, another Alexandria non-profit National Center for Missing and Exploited Children has over $65 million in revenue and its CEO Made $510k in compensation and benefits. Now mind you, NCMEC saves children from exploitation and trafficking and is not like a .... youth soccer organization. The United Way, also headquartered in Alexandria, does make ASA benefits seems low as its CEO's compensation package is $929k, its CFO's is $436k. According to United Way, it serves 48 million people worldwide.

As for youth soccer - the director of Florida Elite Soccer Academy is paid $275k. South Carolina Surf Dir of Coaching makes $123k. Potomac Soccer association ED made $95k. Ohio Premier FC President $92k. DC United Players - many make less than Tommy.

What makes any of these directly comparable to ASA?

Dear ASA Keyboard Warrior — you’re missing the point entirely, as per usual.

The issue isn’t whether one specific coach would’ve joined if the TD made less. The issue is structural: when too much of the budget goes to executive compensation and not enough to field coaches, you reduce your ability to attract and retain experienced coaching talent.

Good coaches go where compensation, support, and development standards are strong. When parents consistently see turnover, inexperienced coaches, uneven training quality, and high fees, it’s fair to question whether resources are being allocated effectively.

And comparing ASA to organizations like NCMEC or United Way only weakens your argument. Those are massive national nonprofits with global operations and complex infrastructures. ASA is a local youth soccer club.

The real question is simple: if one executive is making nearly $400k, are families seeing a clearly superior coaching environment across the club?

If not, then questioning the spending priorities isn’t a “what-if.” It’s accountability.

Are you talking about the ED or TD? Two separate people.

And you are assuming the field coaches are underpaid. How much do they make and which clubs are spending 20% more on coaches salaries?

ASA Warrior.... Fair compensation retains capable coaches and attracts better ones. Elementary questions won’t hide that fact. Simpleton.

Funny you can’t answer how much the coaches make or point to capable coaches who are leaving.

That would be impossible to ascertain as it is probably non-public as I assume coaches are 1099 independent contractors, so not a line item per coach on the 990 or any mandatory disclosures. I assume ASA keeps it this way as to not have other coaches know either.

Agree it is not published anywhere I know which is why I’m curious how posters are indicating they are underpaid. My daughter is playing for ASA next year. First time at the club. Met the coach and he seemed good but wondering if it is a revolving door and he will be gone soon.

I would write the Board and ask for a list of independent contractors. I assume they will say no - and then you will have to ask yourself whether a Board that does not want to show you what they pay people to coach YOUR CHILD has the best interests of children in mind.

Why on earth would the board share with you how much every coach earns? Would you write to any other organization and ask the same? Are your earnings public information? Compensation, unless you work for the government (public) or are highly compensated at a non-profit (on the 990) is none of your business.

My experience from a long time ago (our kids have their own kids now) is that coaches are compensated based on:
-level of coach license
-years of experience
-how well they do in 2 areas
- develop players/win
- administration (manage parents/communication)

Actually - my earnings are public. Since ASA gets significant support from Alexandria, I could argue coach compensation should be public.

I also doubt there was anything remotely near a $400k a year youth soccer director when your kids played.

There is a very big - $40 billion - reason private equity is now buying youth sports.

[Anonymous]

Anonymous wrote:How is this thread still going? To the parents of kids that didn't make it this is not how you teach them to push through adversity. Just because you have big bucks $$$ doesn't guarantee your kid to make team. Show yout kid to be where they are wanted. This is a part of sports. Not every kid is going to play in college. Your kid might just want to play for fun.

The ASA teams overall performed poorly this tournament weekend. Wonder how Tommy will spin why he is so with his millions.

[Anonymous]

Anonymous wrote:For some of you who want to compare - Bethesda Soccer Club Director 190,930
https://projects.propublica.org/nonprofits/organizations/521223186/202512869349301276/full

Arlington Soccer Dir 153,846
https://projects.propublica.org/nonprofits/organizations/237284150/202501349349306155/full

Gunston Dir 113,333
https://projects.propublica.org/nonprofits/organizations/541882825/202502319349301020/full

Fairfax Virginia Union - unclear if they have paid staff https://projects.propublica.org/nonprofits/organizations/881367270/202500249349301000/full/

I will say this: when I saw ASA I thought the person meant Arlington and I thought that the number, while high, was not crazy. Arlington is one of the bigger clubs in the state and they have had to deal with the loss of DA, creation of GA, move to ECNL, and now be alert to any other shifts going on. Alexandria has none of that. They are not one of the major clubs in the area. So yes that money is crazy for Alexandria.

[Anonymous]

Anonymous wrote:As a non profit tax exempt organization, isn’t there a cap on salary?

No not at all. Why would you think that?

[Anonymous]

Anonymous wrote:

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Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:that's a completely nuts salary

Public school teachers low salary is nuts

This salary doesn't even make the Director a 1%er

Its a completely ridiculous salary for the intelligence level and skills needed to run a childrens sport non-profit. Waaaaaay out of whack with the local market.

Explain exactly what's required with qualifications, experience and knowledge to do the role of a TD at an organization like Alexandria

What are comparable organizations and the salaries of their TD's?

Are we considering ASA as a non-profit and looking for efficient, capable leadership of a non-profit, or is it a youth soccer organization?

For the first, another Alexandria non-profit National Center for Missing and Exploited Children has over $65 million in revenue and its CEO Made $510k in compensation and benefits. Now mind you, NCMEC saves children from exploitation and trafficking and is not like a .... youth soccer organization. The United Way, also headquartered in Alexandria, does make ASA benefits seems low as its CEO's compensation package is $929k, its CFO's is $436k. According to United Way, it serves 48 million people worldwide.

As for youth soccer - the director of Florida Elite Soccer Academy is paid $275k. South Carolina Surf Dir of Coaching makes $123k. Potomac Soccer association ED made $95k. Ohio Premier FC President $92k. DC United Players - many make less than Tommy.

What makes any of these directly comparable to ASA?

Dear ASA Keyboard Warrior — you’re missing the point entirely, as per usual.

The issue isn’t whether one specific coach would’ve joined if the TD made less. The issue is structural: when too much of the budget goes to executive compensation and not enough to field coaches, you reduce your ability to attract and retain experienced coaching talent.

Good coaches go where compensation, support, and development standards are strong. When parents consistently see turnover, inexperienced coaches, uneven training quality, and high fees, it’s fair to question whether resources are being allocated effectively.

And comparing ASA to organizations like NCMEC or United Way only weakens your argument. Those are massive national nonprofits with global operations and complex infrastructures. ASA is a local youth soccer club.

The real question is simple: if one executive is making nearly $400k, are families seeing a clearly superior coaching environment across the club?

If not, then questioning the spending priorities isn’t a “what-if.” It’s accountability.

Are you talking about the ED or TD? Two separate people.

And you are assuming the field coaches are underpaid. How much do they make and which clubs are spending 20% more on coaches salaries?

ASA Warrior.... Fair compensation retains capable coaches and attracts better ones. Elementary questions won’t hide that fact. Simpleton.

Funny you can’t answer how much the coaches make or point to capable coaches who are leaving.

That would be impossible to ascertain as it is probably non-public as I assume coaches are 1099 independent contractors, so not a line item per coach on the 990 or any mandatory disclosures. I assume ASA keeps it this way as to not have other coaches know either.

Agree it is not published anywhere I know which is why I’m curious how posters are indicating they are underpaid. My daughter is playing for ASA next year. First time at the club. Met the coach and he seemed good but wondering if it is a revolving door and he will be gone soon.

I would write the Board and ask for a list of independent contractors. I assume they will say no - and then you will have to ask yourself whether a Board that does not want to show you what they pay people to coach YOUR CHILD has the best interests of children in mind.

I hope you get a good experience. This is not the coaches faults, is an upper management issue. GL!

Not sure.... the Board approved the out of the charts increases. They went from 40k to 240K in about 2 years... How you explain that?

When did this happen??

[Anonymous]

Anonymous wrote:

Anonymous wrote:How is this thread still going? To the parents of kids that didn't make it this is not how you teach them to push through adversity. Just because you have big bucks $$$ doesn't guarantee your kid to make team. Show yout kid to be where they are wanted. This is a part of sports. Not every kid is going to play in college. Your kid might just want to play for fun.

The ASA teams overall performed poorly this tournament weekend. Wonder how Tommy will spin why he is so with his millions.

How did yours do?

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:that's a completely nuts salary

Public school teachers low salary is nuts

This salary doesn't even make the Director a 1%er

Its a completely ridiculous salary for the intelligence level and skills needed to run a childrens sport non-profit. Waaaaaay out of whack with the local market.

Explain exactly what's required with qualifications, experience and knowledge to do the role of a TD at an organization like Alexandria

What are comparable organizations and the salaries of their TD's?

Are we considering ASA as a non-profit and looking for efficient, capable leadership of a non-profit, or is it a youth soccer organization?

For the first, another Alexandria non-profit National Center for Missing and Exploited Children has over $65 million in revenue and its CEO Made $510k in compensation and benefits. Now mind you, NCMEC saves children from exploitation and trafficking and is not like a .... youth soccer organization. The United Way, also headquartered in Alexandria, does make ASA benefits seems low as its CEO's compensation package is $929k, its CFO's is $436k. According to United Way, it serves 48 million people worldwide.

As for youth soccer - the director of Florida Elite Soccer Academy is paid $275k. South Carolina Surf Dir of Coaching makes $123k. Potomac Soccer association ED made $95k. Ohio Premier FC President $92k. DC United Players - many make less than Tommy.

What makes any of these directly comparable to ASA?

Dear ASA Keyboard Warrior — you’re missing the point entirely, as per usual.

The issue isn’t whether one specific coach would’ve joined if the TD made less. The issue is structural: when too much of the budget goes to executive compensation and not enough to field coaches, you reduce your ability to attract and retain experienced coaching talent.

Good coaches go where compensation, support, and development standards are strong. When parents consistently see turnover, inexperienced coaches, uneven training quality, and high fees, it’s fair to question whether resources are being allocated effectively.

And comparing ASA to organizations like NCMEC or United Way only weakens your argument. Those are massive national nonprofits with global operations and complex infrastructures. ASA is a local youth soccer club.

The real question is simple: if one executive is making nearly $400k, are families seeing a clearly superior coaching environment across the club?

If not, then questioning the spending priorities isn’t a “what-if.” It’s accountability.

Are you talking about the ED or TD? Two separate people.

And you are assuming the field coaches are underpaid. How much do they make and which clubs are spending 20% more on coaches salaries?

ASA Warrior.... Fair compensation retains capable coaches and attracts better ones. Elementary questions won’t hide that fact. Simpleton.

Funny you can’t answer how much the coaches make or point to capable coaches who are leaving.

That would be impossible to ascertain as it is probably non-public as I assume coaches are 1099 independent contractors, so not a line item per coach on the 990 or any mandatory disclosures. I assume ASA keeps it this way as to not have other coaches know either.

Agree it is not published anywhere I know which is why I’m curious how posters are indicating they are underpaid. My daughter is playing for ASA next year. First time at the club. Met the coach and he seemed good but wondering if it is a revolving door and he will be gone soon.

I would write the Board and ask for a list of independent contractors. I assume they will say no - and then you will have to ask yourself whether a Board that does not want to show you what they pay people to coach YOUR CHILD has the best interests of children in mind.

Why on earth would the board share with you how much every coach earns? Would you write to any other organization and ask the same? Are your earnings public information? Compensation, unless you work for the government (public) or are highly compensated at a non-profit (on the 990) is none of your business.

My experience from a long time ago (our kids have their own kids now) is that coaches are compensated based on:
-level of coach license
-years of experience
-how well they do in 2 areas
- develop players/win
- administration (manage parents/communication)

Actually - my earnings are public. Since ASA gets significant support from Alexandria, I could argue coach compensation should be public.

I also doubt there was anything remotely near a $400k a year youth soccer director when your kids played.

There is a very big - $40 billion - reason private equity is now buying youth sports.

What is significant support?

[Anonymous]

People obsessing over what other people make - just what the world needs. Congratulations on your impressive levels of envy and resentment. I am sure your parents would have been proud and that you are moving the world forward in many other ways as well.

[Anonymous]

Anonymous wrote:

Anonymous wrote:For some of you who want to compare - Bethesda Soccer Club Director 190,930
https://projects.propublica.org/nonprofits/organizations/521223186/202512869349301276/full

Arlington Soccer Dir 153,846
https://projects.propublica.org/nonprofits/organizations/237284150/202501349349306155/full

Gunston Dir 113,333
https://projects.propublica.org/nonprofits/organizations/541882825/202502319349301020/full

Fairfax Virginia Union - unclear if they have paid staff https://projects.propublica.org/nonprofits/organizations/881367270/202500249349301000/full/

I will say this: when I saw ASA I thought the person meant Arlington and I thought that the number, while high, was not crazy. Arlington is one of the bigger clubs in the state and they have had to deal with the loss of DA, creation of GA, move to ECNL, and now be alert to any other shifts going on. Alexandria has none of that. They are not one of the major clubs in the area. So yes that money is crazy for Alexandria.

Arlington is a sinking ship. Turnover is crazy.

[Anonymous]

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:

Anonymous wrote:that's a completely nuts salary

Public school teachers low salary is nuts

This salary doesn't even make the Director a 1%er

Its a completely ridiculous salary for the intelligence level and skills needed to run a childrens sport non-profit. Waaaaaay out of whack with the local market.

Explain exactly what's required with qualifications, experience and knowledge to do the role of a TD at an organization like Alexandria

What are comparable organizations and the salaries of their TD's?

Are we considering ASA as a non-profit and looking for efficient, capable leadership of a non-profit, or is it a youth soccer organization?

For the first, another Alexandria non-profit National Center for Missing and Exploited Children has over $65 million in revenue and its CEO Made $510k in compensation and benefits. Now mind you, NCMEC saves children from exploitation and trafficking and is not like a .... youth soccer organization. The United Way, also headquartered in Alexandria, does make ASA benefits seems low as its CEO's compensation package is $929k, its CFO's is $436k. According to United Way, it serves 48 million people worldwide.

As for youth soccer - the director of Florida Elite Soccer Academy is paid $275k. South Carolina Surf Dir of Coaching makes $123k. Potomac Soccer association ED made $95k. Ohio Premier FC President $92k. DC United Players - many make less than Tommy.

What makes any of these directly comparable to ASA?

Dear ASA Keyboard Warrior — you’re missing the point entirely, as per usual.

The issue isn’t whether one specific coach would’ve joined if the TD made less. The issue is structural: when too much of the budget goes to executive compensation and not enough to field coaches, you reduce your ability to attract and retain experienced coaching talent.

Good coaches go where compensation, support, and development standards are strong. When parents consistently see turnover, inexperienced coaches, uneven training quality, and high fees, it’s fair to question whether resources are being allocated effectively.

And comparing ASA to organizations like NCMEC or United Way only weakens your argument. Those are massive national nonprofits with global operations and complex infrastructures. ASA is a local youth soccer club.

The real question is simple: if one executive is making nearly $400k, are families seeing a clearly superior coaching environment across the club?

If not, then questioning the spending priorities isn’t a “what-if.” It’s accountability.

Are you talking about the ED or TD? Two separate people.

And you are assuming the field coaches are underpaid. How much do they make and which clubs are spending 20% more on coaches salaries?

ASA Warrior.... Fair compensation retains capable coaches and attracts better ones. Elementary questions won’t hide that fact. Simpleton.

Funny you can’t answer how much the coaches make or point to capable coaches who are leaving.

That would be impossible to ascertain as it is probably non-public as I assume coaches are 1099 independent contractors, so not a line item per coach on the 990 or any mandatory disclosures. I assume ASA keeps it this way as to not have other coaches know either.

Agree it is not published anywhere I know which is why I’m curious how posters are indicating they are underpaid. My daughter is playing for ASA next year. First time at the club. Met the coach and he seemed good but wondering if it is a revolving door and he will be gone soon.

I would write the Board and ask for a list of independent contractors. I assume they will say no - and then you will have to ask yourself whether a Board that does not want to show you what they pay people to coach YOUR CHILD has the best interests of children in mind.

Why on earth would the board share with you how much every coach earns? Would you write to any other organization and ask the same? Are your earnings public information? Compensation, unless you work for the government (public) or are highly compensated at a non-profit (on the 990) is none of your business.

My experience from a long time ago (our kids have their own kids now) is that coaches are compensated based on:
-level of coach license
-years of experience
-how well they do in 2 areas
- develop players/win
- administration (manage parents/communication)

Because if you’re a fees paying member of ASA, the board works for you not themselves or a director?