Those awful Dodge Ram commercials

[Anonymous]

Anonymous wrote:"Never, ever, EVER stop being an American."

WTF. They make my skin crawl.

They aren’t targeted at you - they’re aimed at a certain kind of American who gets a rare woody from seeing them.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Machismo is in vogue. The exploding firework kind of things in that commercial just make me laugh. So obvious their market is men who feel less than.

99% of advertising targets are people who feel less than, with the suggestion that buying this product will make you closer to what you want to buy.

I bet if it were a commercial for a new Chevy or Subaru EV, with the exact same format, and a bunch of images of mixed race and gay couples, and sort-of unattractive but confident 50-something women who appear to be single and fine with it, and it said “Never Stop Being American,” and the commercial subjects were all driving to coffee shops, farmers markets, and wineries, you’d think it’s awesome, and probably be a little more eager to check out the car.

+1

[Anonymous]

Anonymous wrote:

Anonymous wrote:Machismo is in vogue. The exploding firework kind of things in that commercial just make me laugh. So obvious their market is men who feel less than.

99% of advertising targets are people who feel less than, with the suggestion that buying this product will make you closer to what you want to buy.

I bet if it were a commercial for a new Chevy or Subaru EV, with the exact same format, and a bunch of images of mixed race and gay couples, and sort-of unattractive but confident 50-something women who appear to be single and fine with it, and it said “Never Stop Being American,” and the commercial subjects were all driving to coffee shops, farmers markets, and wineries, you’d think it’s awesome, and probably be a little more eager to check out the car.

Well, you would lose that bet. On pretty much every front. I don’t want an EV, they can’t really take long trips and America is big. I’m married with 2 teenage boys (who also find the commercial way too much) and I’m driving my car into the ground baby. It is more environmentally friendly to do that.

[Anonymous]

Same PP I’ll add that what is really funny about what you wrote is that those are things people DO. They spend money at coffee shops, support farmers by shopping at local markets and wineries. Mean while the RAM commercial shows no real life things. It is a series of hyped up images that no one does. Like exploding firework things and driving trucks in packs. Of course, you just meant to get a jab in because you felt my criticism was a little too on point, but whatever enjoy your fantasy.

[Anonymous]

Anonymous wrote:Well, some of us never will stop being an American. After all, we were born and raised here and, unlike those who are unhappy with their native citizenry, we will never not want to be American.

Is it a stupid way to sell pick-ups? Maybe. I'm sure the Dodge marketing folks feel it's a productive use of their advertising funds.

I'll be happy to be an American IF we survive this administration intact as a free nation. Fingers crossed.

[Anonymous]

They're targeted to a certain type of man. All ads have a target audience. Who cares? I've seen many ads that make my skin crawl including the enormous pictures at Target of models with hundreds of moles, vitiligo and stretch marks. But they must work on someone or they wouldn't be there.

[Anonymous]

Something I’ve learned from the Charlie Kirk and Jimmy Kimmel thing is that I’m totally isolated from “mainstream” American culture. Which is fine, historically it’s usually better to be on our fringe with few exceptions.

It started in 2015 when I realized so many people watched The Apprentice and I just never did. Also people go on cruises. And watch tv with ads I guess.

[Anonymous]

Anonymous wrote:

Anonymous wrote:Machismo is in vogue. The exploding firework kind of things in that commercial just make me laugh. So obvious their market is men who feel less than.

99% of advertising targets are people who feel less than, with the suggestion that buying this product will make you closer to what you want to buy.

I bet if it were a commercial for a new Chevy or Subaru EV, with the exact same format, and a bunch of images of mixed race and gay couples, and sort-of unattractive but confident 50-something women who appear to be single and fine with it, and it said “Never Stop Being American,” and the commercial subjects were all driving to coffee shops, farmers markets, and wineries, you’d think it’s awesome, and probably be a little more eager to check out the car.

You are unable to grasp the psychology behind the themes of this commercial.

You think it’s “just the pictures” in the ad that are what strike OP as cringy? You don’t understand marketing or psychology.

And it’s hilarious you think this is a burn: “sort-of unattractive but confident 50-something women who appear to be single and fine with it.” You are on DC Urban Moms and Dads. There aren’t a lot of single 50 year old women on here.

Maybe there are a lot of very unattractive 50 year old male trolls who come here because they have nothing else to live for.