
NAG followed up on this video that she posted about how Jed Wallace may seemingly have lied in his declaration here: https://www.tiktok.com/@notactuallygolden/video/7518458313420311822 Commentary on Jed Wallace starts at about the 2 minute mark. Noting that the comments she has received to this video on youtube by Baldoni supporters are off the charts wild and she posted back some "nastygrams" to those people. |
"perhaps she posts in this thread anonymously" oh noes here we go again, conspiracy theory #589. Honestly, I am just really hoping that the world view of Baldoni supporters continues to fall slowly apart bit by bit, culminating in the judicial determination at some point that not only did the smear happen, but Freedman himself was involved in it. I know that is asking for a lot and I don't expect to get it, but I wouldn't be surprised at all if that is where all of this is going. |
I don’t find her compelling on this point. $30,000/mth is just not much money for pr. |
Yea, we all know that you have personalized this case in an unhealthy way. |
$30K per month to Wallace to be (as his declaration suggests) the single Street Relations person just "monitoring socials" which was work that both of Baldoni's PR companies was already being paid $45/month to do ($15K to Abel and $30K to Jones) will seem rather excessive to most normal people fwiw. |
Let me rephrase, to Livwly supporters who either aren’t familiar with the industry or just looking for their next talking point. |
Got it, it's totes normal for a B list celebrity to be paying $75K/month for PR assistance that doesn't include any active interference and engagement (or smearing!!! definitely no smearing!!!) but just "monitoring" of media like socials and press. Yup. (FYI for normal people, across 12 months that would translate into nearly a million dollars per year at $900K.) |
I mean, I think it’s normal if the star of your movie has hijacked it, threatened to feed “stories” about you to her friend at the Times, and is actively trying to turn Hollywood and the public against you. Sort of like it’s not normal to be relegated to the basement and a separate theater for the premiere of your own film. |
I see the purposelessly misleading pro Lively folks are back to working weekends, and scouring the world for anti Wayfarer Baldoni talking points to throw around. I had to look into crisis PR (no ‘smear’) for my fairly small company and it was about 70k a month. Obviously it’s rare to need crisis PR for an entire year so your 900k reference seems purposefully irrelevant. And this was some years back, and a small company. baldoni’s was PR related to a film that had cost some people a bunch of money. That number is not weird at all, and doesn’t indicate there was a smear campaign. Stop being so shameless. |
What small company needs 70k/mo in crisis pr? That's absurd. Unless your "small company" is a hedge fund that is accused of stealing client money, I don't buy it. |
So the doc I linked above was a Torrez/ Dye write up of the sanctions issue. They also discuss the Baldoni case at times on their podcast, Law and Chaos. I’ve linked one episode below — they definitely think Baldoni’s legal claims are iffy and that Freedman and co. seem to be acting in court in a way to perpetuate the smear (e.g., as discussed in the link below, by sending their court filings to friendly pubs in advance so Lively’s dropping of the ED claims was reported within minutes of its filing on the docket). Minutes 22-36 discuss the drama around Lively dropping her emotional distress claims and the judge’s decision not to compel her medical records: https://www.lawandchaospod.com/p/ep-139-you-get-a-civ-pro-and-you-f5f?utm_campaign=post&utm_medium=web |
The company was well under 750 people so yes, small in the corporate world. And companies often hire crisis PR for brand reputations issues, and it’s expensive. It’s also short term so when I looked into it, we were looking at 6 months or less. Really not that much overall. You’re acting like some random person off the street hired PR for 70k a month. No, it was a decent sized film with a healthy budget and they wanted to safeguard their investment. This is not ‘totes’ abnormal behavior as you put it in such a juvenile way. |
Google told me social media monitoring shouldn’t be costing anyone besides an international company more than $10K per month, and that even that would include services like SEO and “deindexing:”
https://cleartailmarketing.com/average-cost-reputation-management/#:~:text=Typical%20Price%20Ranges,level%20strategies%20and%20detailed%20reporting. I think deindexing is sort of like downvoting on Reddit, so that it pushes certain posts or comments to the back of the queue or google index so that posts you don’t like won’t be viewed by many people and won’t come up in search results. I actually saw someone talking about Jed Wallace performing this kind of work, though obvs I don’t know if that’s true. But that sort of thing (and I guess it’s opposite, of up-indexing) could explain why some bad posts about Lively caught fire while some about Baldoni never took off. |
I was the “totes normal” poster and Pp you’re responding to above is someone else, fwiw. |
I think you are confusing me with someone else. I'm the immediate PP but I don't use phrases like "totes". I work in the corporate world (in consulting) and 70k/mo in crisis PR is a lot and indicates a major issue. If that's just for crisis PR, we're talking on top of normal PR budget for branding, press relations, etc., which can also be expensive but is a typical overhead cost. 70k/mo for 6 months would be the equivalent of 3 or more full time assistants, for instance -- not a minor expense. And for something unexpected and not previously budgeted for. |