Marketing career

[Anonymous]

Never hear much about marketing on this site. Any advice for a college student looking into marketing but nervous about future job prospects given AI?

Has had multiple internships in marketing across industries but worried how these entry level tasks an intern or analyst does will be automated.

[Anonymous]

Bump

[Anonymous]

I work in marketing. Every industry will be impacted by AI in ways we probably don’t yet understand. If you can get a job in marketing now, I wouldn’t really worry about it. The jobs that AI will take first are the ones that can be the most automated.

I would look to get into a marketing strategy role, not copywriting. So you want to work either in a business with a lot of marketing opportunities (financial services, pharmaceuticals or consumer goods etc.) or at a marketing agency that runs campaigns and experiential marketing.

[Anonymous]

Marketing is increasingly relying on data for proving the impact of the marketing, so a good skill set to have is one geared toward data science and analytics. You have to be comfortable enough with numbers to report out or understand how your campaign did.

Another similar career to consider is sales. Sales is never going away, it needs a personal touch. Not enough kids look into this. Big Fortune 500 companies need skilled people to manage accounts and make money. It’s also a great job for women be use you can do a lot of it remotely. Things like B2B, software and tech sales can make big money with the right accounts and skills.

[Anonymous]

Keep in mind you don't make much money, relatively speaking, until a fairly senior level. Larger brand companies and major agencies may pay better. Generally brand side pays better than agency side.

[Anonymous]

Marketing is increasingly relying on data for proving the impact of the marketing, so a good skill set to have is one geared toward data science and analytics. You have to be comfortable enough with numbers to report out or understand how your campaign did.

This is old advice. The AI tools to produce dashboards and even strategic, data-driven insights & recommendations from both large and small datasets are getting better incredibly fast. Most ad platforms have AI and machine learning built in. Meanwhile for the all the hype I see about AI creative, it is still quite terrible.