For those who work in PR- how do you deal with the pressure??
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Anonymous
| I work as a Pr consultant in the hospitality industry. Sometimes I like it, sometimes the pressure of producing is too overwhelming and stressful. My strong suit is in organizing and getting journalists everything they need - not necessarily aggressively going after a story. When a placement doesn't work out I take it really hard and beat myself up over it. How do you PR pros deal with this? Sometimes I wonder if I would do better with a partner who complemented my strengths and weaknesses |
Anonymous
| I hate to say it but you just have to care less. It is a stressful under-appreciated and underpaid profession. And I often find I work with people who have no idea what I do or how I do it. If you get good press, they think it was based on whatever they did, (not your media relationships or how you pitched it) and if you get bad press it is all your fault. Personally, I am one step away from switching professions - after 15 years I am about done. |
Anonymous
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I also want out. Our execs currently feel that placement I'm CFO magazine should be totally obtainable.
Where do I go after 15 years in this profession? |
Anonymous
I have no clue, that is what is holding back from leaving it... figuring out where to go next. Sigh. |
Anonymous
| Interesting. My friend in PR felt exactly the same way, and wanted out too until he found a smaller company to work for. Previously he was at a well-known but cut-throat and completely unappreciative big box. Blamed for every disappointment and passed over at every success. |
Anonymous
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Op here - thanks for the posts! Agree. It's a totally thankless
Job. The client never understands the effort that goes in to even the littlest placement. I too have been trying to get out of pr for years and somehow always find myself back in it! Helps to know I am not alone |
Anonymous
| Go in house. It's so much better than client-based work. Honestly, night and day. I would never go back. |
Anonymous
| I actually was in house but my company had to cut my salary which is why I switched to working for myself. |