Advertise on DC Urban Moms and Dads

by Jeff Steele — last modified Apr 13, 2022 06:50 PM

The DC Urban Moms and Dads community is highly-educated and generally affluent. Mostly between the ages of 25 and 44 with users concentrated in Washington, DC and the close-in suburbs of Maryland and Northern Virginia, DC Urban Moms and Dads provides an unmatched means of targeting this highly desirable demographic group.

Advertise

600,000 unique visitors/month*
10.6+ million page views/month*
1.3+ million visits/month*
Premier parenting website in the Washington, DC Metro Region since its creation in 2001
Dedicated community

* Statistics provided by Google Analytics

Audience Statistics

Female: 76% female — 1.5x Internet average
Adult Audience: Aged 25 - 44, well ahead of Internet average in this demographic
Educated: 43% have college degrees and 27% have post graduate degrees (nearly twice the Internet average)
Regional: Over half of visits from DC, MD, and VA. California and New York are the next most common locations of users
Has Kids: 65% have kids
Income: Ahead of Internet average in audience members earning greater than $100,000 and $150,000.

Statistics provided by Quantcast

Ad Sizes

728 x 90 Leaderboard: top and bottom of all pages
160 x 600 Skyscrapers: both sides of forum pages and the right side of non-forum pages

Ad Formats

Image ads such as jpg or gif formats
Rich media ads, such as Flash (including video)
Multiple creatives can be provided for a single ad unit
Choose which pages on which ads will run: DCUM Forums pages, Nanny Forums pages, non-forum pages (including home page)

Buying ads on DCUM

Please contact us if you're interested in buying ads on our website.

Ads are sold by CPM. CPM is the cost per 1,000 impressions. For example, a $3 CPM means $3 for 1,000 ad views.

You choose ad slots (leader board, skyscraper) and location (DCUM Forums, Nanny Forums, non-forum pages)

Join the leading advertisers who have supported the growth of DC Urban Moms and Dads.